Save the Cellar Crowdfunder

Our long-time friends Crafty Devil Brewing approached us to work on their latest crowdfunder.

Having successfully helped Crafty Devil run three previous crowdfunding campaigns for their new canning line, and two new bars, this campaign was different.

The long term effects of COVID were still hanging over their first ever bar, and we were determined to whatever we could to help. New financing was needed to secure the future of the original Crafty Devil's Cellar, and so the guys at Crafty Devil launched their latest crowdfunding campaign.

This project shows the benefit of long term investment in video production. Crafty Devil became one of our first ever clients back in 2016, when we walked in off the street and introduced ourselves. Since then, we've produced dozens of different videos for Cardiff's best craft brewers.

Because of this, we were able to use the archive of previous video projects we'd worked on together to find a visually interesting way of showing the history of the Crafty Devil Cellar.

Rather than just cutting this old footage in with new stuff, we wanted to combine past and present in one image. So, we projected clips of these older Crafty Devil projects onto the walls of the bar and filmed the effect, creating a unified link between past, present, and future. This link was important for encouraging potential crowdfunders to believe in the long-term continuity of the Crafty Devil Cellar.

Ultimately, Crafty Devil were able to achieve their crowdfunding targets, and the Cellar remains open today.