Conveyancing Testimonial

Luiza Olakitan from Berlad Graham solicitors wanted a promo video advertising her services. Something that positioned her as trustworthy and experienced.

It's hard to take a picture of "conveyancing". Google it. It's mostly stock photos of people holding miniature houses, and books with "conveyancing" written on them. So what do we point the camera at?

Well, we know nobody impulse buys conveyancing. If you need a conveyancing solicitor, you already know what you need them for. So your question becomes: "is this particular solicitor any good?".

That's where a rock solid case study testimonial video comes in. Buying and selling properties is an emotional, expensive business. The first thing you want is to know you can trust your conveyancer, so you can relax, knowing you're in safe hands. That emotional response is what we looked to achieve with this video.

Showing a real world example is a start. But do we really want to hear people talk about the details of their drainage inspection? Instead, we approached this video with the end goal in mind. Why are these people doing this? What are they trying to achieve? Best just ask them to explain it!

In taking this approach, we learned that our testimonial couple met through online dating, and decided to sell all their properties and us that money to buy a hotel, so they could live together in their dream location. A love story!

We start at the end, with our couple together on the beach, then split them up and go back to the start, telling the story of how they were able to achieve their dream (thanks to Luiza). We see them working separately and hear them talking, before bringing them back together.

Once we understood that we were telling a love story in a gorgeous location, talking about conveyancing became very easy.